User Experience


User Interface

What’s the difference ?

UX, or User Experience design is about understanding the overall journey of your users and turning it into a product.
UX as a category is not necessarily tied to websites. Steve Jobs famously included the experience of going to an Apple store as part of UX. Even the location had to be perfect. So how you buy a product, how you first see it—this is all important to UX.


UI, or User Interface design is about using typography, images, and other visual design elements to turn a basic interface into something digestible and usable.
A UI designer focuses on how the colors, typography, and images of a design connect to the brand of a product.