It may come as no surprise that the marketplace has become increasingly more digital as technology continues to evolve. The benefits of digital marketing are becoming more prevalent every day. More and more consumers are researching and buying products online. According to Forbes, 82% of consumers conduct research online. And, Tech Crunch reports that 79% of people shop online.So how do you reach these consumers? Here’s the answer: digital marketing.More and more small businesses are implementing a digital marketing strategyto effectively reach and engage their target consumers online. In fact, U.S. digital marketing spend will rise to about $332 billion by 2021. Digital marketing tactics have proven to be the most cost-effective way to reach potential customers.